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Point of purchase (POP) displays encourage shoppers to engage with your products by making the products look more appealing. Rather than displaying products on standard aisle shelves, retailers can use separate POP displays to draw special attention to certain products. Choosing the right POP display type is an essential part of any retail strategy, as these displays often make the shopping experience more memorable for your customers. Here we’ll go into more detail about the benefits and different types of POP displays.
Point of Purchase vs. Point of Sale
Point of purchase and point of sale (POS) displays sound similar, but they function differently to encourage shoppers to buy more products. POP displays can be placed anywhere in a store to increase shopper interest and purchasing decisions. POS displays are a specific type of POP display that is only installed near cash registers or checkout lines—where the sale is made. POS displays encourage impulse purchases, as shoppers often add these products to their cart while waiting in line to finish their transaction.
Most POS displays showcase magazines, gum, candy, potato chips, and other snacks. But POP displays can feature any type of product—including new or sale items—and are strategically placed throughout the store near competing or complementary products.
Benefits of POP Displays
POP displays are designed to increase sales of specific products. Here are some other benefits they provide:
- Attract customer attention
- Improve brand awareness
- Encourage impulse purchases
- Help customers decide between one product and another
- Cost-effective advertising compared to billboards and TV ads
- Promote new products
- Teach consumers about new products or product features
POP Display Types
When selecting the right POP display for your needs, consider your budget, what products you’re featuring, period of use, and where in the store you’ll place the display. These factors will influence whether you opt for a temporary, permanent, or semi-permanent POP display.
Temporary Displays
Temporary displays are built to last for three to six months, making them a good choice for seasonal product displays in busy retail locations. Manufacturers build temporary displays from inexpensive materials like corrugated cardboard, so they’re cost-effective to switch out from season to season. After all the products sell, temporary POP displays can be easily recycled.
Semi-Permanent Displays
Made from wood, acrylic, glass, metal, cardboard, or other heavy-duty material, these displays can last from six months to a year in bustling retail centers. Their high-quality appearance means they last longer and can be paired with higher-value products. Because they’re more durable, they can be moved around the store to test different points of purchase and restocked for multiple product cycles.
Permanent Displays
Like semi-permanent displays, permanent displays are made from heavy-duty cardboard, metal, plastic, or glass. While not fully permanent, they can last up to three years. Big-box stores like Costco and Sam’s Club often use permanent displays as kiosks or pop-up stores within the retail space. Permanent POP displays are built to withstand the most customer contact.
POP Display Designs
POP displays come in different designs for different settings. Options include:
- Floor displays: Floor displays like bins and pallet displays are designed to promote larger products like beer cases or soda packs.
- Counter displays: Counter displays sit on flat counters or shelves and can hold small items like gum, hand sanitizer, candy, and chapstick. POS displays are a popular form of counter display.
- Endcap displays: Endcaps sit at the ends of aisles to showcase new or clearance goods. These displays can attract customer attention even if they don’t explore every aisle.
POP Displays from Deluxe Packaging
POP displays are a versatile, cost-effective way to showcase your products within retail spaces. At Deluxe Packaging, we create high-quality packaging and display products with custom lithographic designs. Contact us or request a quote to start building your own custom POP display.
