Types of Point-of-Purchase (PoP) Displays

Point-of-purchase (PoP) displays are promotional or marketing displays strategically placed in certain areas of a business or store to attract potential customers and promote products.

PoP displays can either be permanent or temporary, depending on your marketing goals. But, before settling on PoP displays, you should consider other factors such as cost, where you plan to place them within your store, and what products you want in the display. 

In this blog post, we will cover several popular types of PoP displays their benefits, and applications.

Shelf Talkers

Shelf talkers are strategically placed signs that stick out into store aisles to grab a shopper’s attention. They range from simple posters providing general information about a product to unique ones with colorful graphics telling people about new products and offers available. 

For example, a shelf talker promoting a new type of vitamin could be a three-dimensional, freestanding cardboard cutout with colorful graphics to attract attention. The messaging on the cutout could communicate the benefits of the product, unique selling points, and/or discount information to encourage shoppers to purchase immediately.

The following are the key advantages of using shelf takers for your retail display.

  • Eye-Catching: Grabs shoppers’ attention with signage protruding into the aisle.
  • Informational: Conveys product details effectively.
  • Versatile: They can be simple posters or intricate 3D displays.
  • Flexibility: They are easy to remove or replace depending on your needs.

End Caps 

End caps are one of the most common PoP displays found in retail stores. As their name implies, they’re located at the end of every shelf or aisle to provide product visibility and save customers from having to move down the aisle to check out a product. They are also highly effective for showcasing new or discounted products. 

Here are some key advantages of end caps.

  • High Visibility: Located at the end of aisles, ensuring maximum exposure.
  • Efficient Use of Space: They don’t take up too much space, and they’re ideal for stores with too many products and little space.

Vendor Shop/Store Within a Store 

Vendor shops help brands stand out from their competitors when selling products in a large outlet such as a supermarket. They create a mini retail store in a dedicated space within a large outlet exclusively featuring only their products. This method is the most elaborate and immersive type of retail PoP display. 

Advantages of having a store within a store include: 

  • Boosts Brand Visibility: Shoppers notice and remember the brand.
  • Exclusive Environment: Reinforces brand identity within a larger store and distinguishes your business from other brands. 

Floor Graphics

Well-designed floor graphics are unique PoP displays that brands can use to stand out. The simplest forms of floor graphics are foot graphics that guide people through a store or provide directions. However, brands are getting creative and designing elaborate floor graphics such as decals that resemble spilled products, giant holes, or even interactive games on the floor as part of marketing.

Other benefits include the following:

  • Creative Impact: Captivates customers with visually appealing designs.
  • Interactive: Floor graphics are highly effective because they are novel and unexpected. When used for games and other entertaining elements, they can engage people, prompting them to stay longer in the designated area.
  • Cost-effective: Utilizes store floor space creatively.

Free Standing Displays

Freestanding display units (FSDU) are standalone PoP floor displays. They don’t require external support and stand independently on the sales floor, making them ideal for temporary installations such as seasonal promotions. 

Their key features include:

  • Versatility: You can place them anywhere within a store to maximize visibility.
  • Customizable: They come in various shapes, sizes, and designs, making them highly customizable to fit a brand’s aesthetics and promotional needs.
  • Prominence: They often occupy prominent positions within a store, allowing products to catch the eye of shoppers.

Dump Bins

Dump bins are bin-shaped container display units designed to hold and showcase various small or loose products. The term “dump bin” comes from the idea that products are loosely dumped into a container for easy access by customers, promoting spontaneous buying decisions. They’re a good choice for small items that shoppers can quickly grab and continue shopping, such as gum and candy. The best way to design your dumb bins is to create unique and eye-catching designs that are more likely to attract consumers. 

Dumb bins are also:

  • Convenient for Shoppers: Allowing easy access to small items.
  • Space-Efficient: Maximizing product visibility in a small footprint.
  • Design Flexibility: Unique and creative designs can attract attention.

PoP Displays from Deluxe Packaging 

The design team at Deluxe Packaging collaborates with customers from various industries to create floor, counter, and power wing display solutions that deliver personalized and memorable purchasing experiences. From graphic design services to offset lithography printing, we can craft unique and powerful advertising solutions for nearly any application or environment.

Visit our PoP Displays page to explore our range of PoP display solutions and transform your brand’s in-store presence. You can also request a quote or contact us for more information.

Types of Setup Boxes/Rigid Boxes

Also known as setup boxes, rigid boxes are a type of packaging often associated with luxury items and an unforgettable unboxing experience. Setup box packaging is made of high-quality materials such as chipboard or paperboard and is often lined with luxurious finishes like velvet, suede, or silk. They are sturdy, rigid, and thicker than an average folding carton.

Companies can customize rigid boxes to fit any product or brand, with options for unique shapes, sizes, and colors. Learn more about the types of rigid boxes, their applications, and their benefits so that you can select the right options for your products.

Types of Rigid Boxes

There are two main types of rigid boxes: partial finish and full finish.

Partial Finish

Partial finish rigid boxes have an outer layer that leaves the chipboard material inside visible. The wrapping only goes up to the inner edges of the box, and the chipboard usually has pierced creases to facilitate folding and fastening. Thus, partial finish boxes are easier to make, require fewer materials, and save production time while still producing an excellent final product.

Full Finish

Full finish rigid boxes have a complete covering that hides the chipboard material inside. These boxes are thicker, with 2-3 millimeters of chipboard. Different pieces of chipboard make up each side of the box, and finishing options are available as needed. Full finish boxes have a wrap that can be either white or printed.

Applications of Rigid Boxes

Rigid packaging material is commonly used in these packaging sectors:

  • CBD boxes
  • Candle boxes
  • Cigar boxes
  • Cosmetic boxes
  • Chocolate boxes
  • Display boxes
  • Gift boxes

Here is an overview of the various ways rigid boxes are used in these contexts.


Custom rigid boxes offer an elegant and easily accessible packaging solution, making them ideal for high-end gifts and luxury packaging. The extra details and protection make the gift more attractive and appealing to its target audience.


Rigid boxes offer extra protection for fragile products. Made of durable materials, these boxes can be stacked easily and can keep your products in good condition during storage.


To use rigid boxes as display boxes for retail purposes, you can design them with catchy and unique designs. This will draw your target audience’s attention, convert that audience to customers, and improve your bottom line.

Brand Promotion

Custom rigid cases are an effective tool for promoting your brand due to their built-in marketing features. You can use creative wrapping techniques and custom-print eye-catching branding information directly onto the boxes. This will help you stand out from your competitors and achieve maximum brand exposure.


If you want to ship your products safely and cost-effectively, consider using custom rigid boxes. These containers will protect your items during transportation and ensure they arrive in customers’ hands in pristine condition. Durable but light, these boxes can also help reduce shipping costs.

Advantages of Rigid Boxes

Durable & Protective

Rigid boxes are constructed from strong materials and feature a chipboard frame that is 1-3 mm thick, ensuring that it can withstand moderate stress and rough handling. These features offer enhanced protection for items during shipping, storage, and display.


Rigid cardboard boxes are an environmentally friendly packaging solution. Cardboard, the main material for manufacturing these boxes, is recyclable and biodegradable.


Rigid boxes are highly flexible and can be modified to meet specific needs, making them an excellent packaging choice. They enhance a product’s perceived value on the shelf, making it more attractive to customers and boosting brand recognition.

Diverse Design Options

Custom rigid boxes—especially luxury rigid boxes—offer unique and impressive packaging design options for businesses. The design options for these boxes are nearly endless, including shoulder neck boxes, sleeves, hexagonal boxes, boxes with windows, and more. These options allow businesses to choose a design that best suits their needs and impresses their customers with an elegant and eye-catching package.

Rigid Setup Boxes From Deluxe Packaging

Whether you’re shipping fragile items, looking to reduce your environmental impact, or wanting to make a lasting impression on your customers, rigid boxes are a great choice. If you’re interested in incorporating these types of boxes for packaging your products, let Deluxe Packaging help.

Our team of experts can help you find the perfect packaging solution for your needs. Learn more about our rigid setup boxes, request a quote, or contact us today.

What Is Foam Packaging?

Packaging foam material supports products during transportation and storage, preventing damage from external forces and handling. It is a preferred medium used in shipping due to its minimal weight and versatility for cushioning products of all sizes. Foam packing supplies come in several customizable options to provide a solution for various applications. We will explain why foam is used in packaging, the different types available, and the applications that benefit from foam packaging.

Why Is Foam Used in Packaging?

Foam provides cushioning and protects the product from scratches and abrasion during transit. Foam packing is versatile, available in bag, peanut, sheet, block, and roll form, depending on the product’s needs. Foam is also moisture-proof, protecting the packaged product from getting wet during shipping in the rain. Its soft surface is ideal for polished wood, ceramics, glass, and other fragile items that require delicate yet strong packaging.

Packaging foam materials provide a tight fit for products of any dimension or shape. Foam-in-place and foam-in-bag packaging are especially valuable for securing products in place with cushioning. Packaging companies can cut foam blocks, sheets, and rolls to the dimensions needed to provide adequate cushioning and a clean presentation.

Various types of foam packaging can suit different applications and budgets. There are reusable options, those that can reduce static and shock, and other options that we will discuss below.

Packaging Foam Types

There are three primary types of packaging foam materials. To select the option with the best abrasion protection and cushioning ability, determine your product’s weight, fragility, and optimal positioning. Also consider the aesthetics you’re aiming for. Foam packaging materials can be reusable, water-resistant, and aesthetically appealing to meet your requirements.

Here are the foams most commonly used in the packaging industry:

  • Polyurethane Foam: This is a versatile foam that provides excellent resilience and durability. Polyurethane foam is available in various densities and colors to create a functional and appealing product for any application. Featuring a sponge-like texture, polyurethane foam offers sound-dampening, moisture-absorbent, and cushioning properties. Polyurethane foams are often used as inserts to protect instrumentation, electronics, cosmetics, and appliances during transit.
  • Cross-Linked Polyethylene (XLPE): This compact, high-density, and closed-cell foam is an ideal choice for protecting goods from water, chemicals, and surface damage. It is most common for protecting medical equipment and other sensitive products during transit because it generates minimal particulates. XLPE is available in anti-static formulations and can be used in multi-part presentation kits due to its luxurious look and feel.
  • Expanded Polypropylene/Polyethylene (EPP/EPE): Expanded EPP or EPE foam materials offer excellent cushioning, impact resistance, and durability. They also have low compressive creep, allowing the material to return to its initial shape even after continuous loading. EPP and EPE have half the density of other materials yet provide the same level of cushioning. Thus, they minimize waste because less of the material is needed to provide adequate protection. Unlike XLPE, expanded EPP and EPE are recyclable.

Uses and Benefits of Packaging Foam

Packaging foam provides several benefits, including:

  • Prevents chips, scratches, and other damage to fragile items
  • Protects products from moisture
  • Some varieties (like low-density polyethylene, EPE, and EPP packaging foam) are recyclable
  • Anti-static varieties of foam protect electronic goods from static and shock-related damage
  • Comes in different forms to fit various applications
  • Cost-effective and lightweight, minimizing shipping costs
  • Do not leave marks or scratches

These products and industries particularly benefit from packaging foam during transportation and storage:

  • Acupuncture equipment
  • Appliances
  • Cameras
  • Consumer products
  • Electronics
  • Machine parts
  • Medical devices
  • Musical instruments
  • Office equipment
  • Toys

Foam Packaging Solutions From Deluxe Packaging

Foam packaging comes in various forms and material options to protect goods from scratches, vibration, moisture, and static-related damage. Packaging foam types can also be reusable or visually appealing for applications like display cases. Foam is an ideal packaging material due to its versatility and minimal weight, which reduces shipping costs.

Deluxe Packaging has been delivering high-quality, cost-effective packaging solutions since 1982. We meet the unique needs of our domestic and international customer base by delivering innovative, 100% recyclable packaging solutions. Browse our custom foam insert capabilities to find a solution that works for your products. Contact us or request a quote to learn more about our foam packaging services.

Common Uses for Corrugated Plastic

Corrugated plastic features flutes or channels sandwiched between two flat layers of plastic material. This design gives the material added strength, flexibility, and durability. Corrugated plastic is extruded from plastic resins into sheets, and manufacturers can use the material to create various products, such as packaging, signage, and more. Learn more about the different applications of corrugated plastic.

What Can Corrugated Plastic Be Used For?

Corrugated plastic is light, durable, and resistant to water and chemical degradation. It’s longer-lasting than corrugated cardboard, which softens as it gets wet. Corrugated plastic can be printed with vibrant colors or graphics and constructed into various three-dimensional forms and cut-outs. Specialty corrugated plastic can also be strengthened with additives that make the final product flame retardant, UV-resistant, and anti-static. These are some of the most common applications for corrugated plastic.


Corrugated plastic manufacturers can create custom boxes and inserts from the material, making it an easy choice for packaging. Corrugated plastic protects loose items in a container during shipment and storage. Most corrugated plastics are fabricated from polypropylene resins, which are non-toxic, BPA-free, and won’t emit dangerous chemicals in extreme temperatures like hot warehouses or trucks.


Corrugated plastic can be used to print both indoor and outdoor signage, such as:

  • Political signs
  • Real estate signs
  • Promotional signs
  • Retail sale notices

Construction sites also use corrugated plastic signs because they are durable, reusable, and are able to hold clear messages after long periods of time in the elements. Corrugated plastic is cost-effective, so commercial organizations and individuals can easily budget for numerous signs and potential replacements over the course of a promotion or construction project.

POP & Trade Show Displays

Excellent promotional material is key to a successful marketing campaign. Whether a company is launching a grand opening at a new retail location, requires eye-catching displays for a pop-up store, or is networking at a niche industry trade show, having the right hardware is crucial.

Corrugated plastic is a versatile solution for retail point-of-purchase (POP) and trade show displays. Manufacturers can build permanent POP displays or temporary foldable structures that can easily be packed away and reused for each new event. Companies can print graphics, promotional messages, and bright colors onto corrugated plastic POP displays, making them an aesthetically appealing, convenient, and cost-effective choice.

Floor Coverings

Corrugated plastic sheets can cover the floors of in-progress construction sites to protect the floors from paint, debris, work boots, and more. The material is lightweight, easy to move around as needed, and provides a comfortable, secure walking surface. Users can clean corrugated plastic floor covers for reuse across multiple jobs.

In Buildings

Builders and contractors can use corrugated plastic to create templates for countertops and other custom installations. Users can easily ensure the actual material is the same size and shape as the corrugated plastic placeholder.

Corrugated plastic can also be used as storm shutters that are stronger than glass and lighter than plywood. Translucent corrugated polycarbonate is often found in sunroom and greenhouse roofing, where they provide some thermal insulation and let in light.

Pet Enclosures

Corrugated plastic has the durability and structural integrity to form lightweight enclosures for small pets like rabbits, hamsters, and gerbils. Because the material is non-toxic, easy to clean, and repels moisture exposure, it’s a convenient option for temporary and long-term enclosures.

Corrugated Plastic From Deluxe Packaging

Corrugated plastic is a versatile material for a variety of consumer, commercial, and industrial applications. It can be manufactured to be fire retardant, UV-resistant, corrosion-resistant, and antistatic. At Deluxe Packaging, we provide custom packaging design and construction using high-quality corrugated plastics in a range of thicknesses, colors, and other specifications.

Based in Philadelphia, we are a regional and international leader in packaging solutions, serving customers in Asia and Europe. Our customers partner with us for our expertise, competitive pricing, and range of options. Browse our corrugated plastic service page for more information. Contact us today to learn more about our capabilities, or request a quote to start your order.

A Guide to Point of Purchase Displays

Point of purchase (POP) displays encourage shoppers to engage with your products by making the products look more appealing. Rather than displaying products on standard aisle shelves, retailers can use separate POP displays to draw special attention to certain products. Choosing the right POP display type is an essential part of any retail strategy, as these displays often make the shopping experience more memorable for your customers. Here we’ll go into more detail about the benefits and different types of POP displays.

Point of Purchase vs. Point of Sale

Point of purchase and point of sale (POS) displays sound similar, but they function differently to encourage shoppers to buy more products. POP displays can be placed anywhere in a store to increase shopper interest and purchasing decisions. POS displays are a specific type of POP display that is only installed near cash registers or checkout lines—where the sale is made. POS displays encourage impulse purchases, as shoppers often add these products to their cart while waiting in line to finish their transaction.

Most POS displays showcase magazines, gum, candy, potato chips, and other snacks. But POP displays can feature any type of product—including new or sale items—and are strategically placed throughout the store near competing or complementary products.

Benefits of POP Displays

POP displays are designed to increase sales of specific products. Here are some other benefits they provide:

  • Attract customer attention
  • Improve brand awareness
  • Encourage impulse purchases
  • Help customers decide between one product and another
  • Cost-effective advertising compared to billboards and TV ads
  • Promote new products
  • Teach consumers about new products or product features

POP Display Types

When selecting the right POP display for your needs, consider your budget, what products you’re featuring, period of use, and where in the store you’ll place the display. These factors will influence whether you opt for a temporary, permanent, or semi-permanent POP display.

Temporary Displays

Temporary displays are built to last for three to six months, making them a good choice for seasonal product displays in busy retail locations. Manufacturers build temporary displays from inexpensive materials like corrugated cardboard, so they’re cost-effective to switch out from season to season. After all the products sell, temporary POP displays can be easily recycled. 

Semi-Permanent Displays

Made from wood, acrylic, glass, metal, cardboard, or other heavy-duty material, these displays can last from six months to a year in bustling retail centers. Their high-quality appearance means they last longer and can be paired with higher-value products. Because they’re more durable, they can be moved around the store to test different points of purchase and restocked for multiple product cycles.

Permanent Displays

Like semi-permanent displays, permanent displays are made from heavy-duty cardboard, metal, plastic, or glass. While not fully permanent, they can last up to three years. Big-box stores like Costco and Sam’s Club often use permanent displays as kiosks or pop-up stores within the retail space. Permanent POP displays are built to withstand the most customer contact.

POP Display Designs

POP displays come in different designs for different settings. Options include:

  • Floor displays: Floor displays like bins and pallet displays are designed to promote larger products like beer cases or soda packs.
  • Counter displays: Counter displays sit on flat counters or shelves and can hold small items like gum, hand sanitizer, candy, and chapstick. POS displays are a popular form of counter display.
  • Endcap displays: Endcaps sit at the ends of aisles to showcase new or clearance goods. These displays can attract customer attention even if they don’t explore every aisle.

POP Displays from Deluxe Packaging

POP displays are a versatile, cost-effective way to showcase your products within retail spaces. At Deluxe Packaging, we create high-quality packaging and display products with custom lithographic designs. Contact us or request a quote to start building your own custom POP display.